LAGOS, Nigeria, NEW YORK, United States, 17 November 2015,-/African Media Agency (AMA)/- African Media Agency (AMA) the pan-African media relations specialist and MobileMoney Africa , the online platform for mobile financial media reporting, today announced an alliance to promote financial inclusion on the continent.
As part of this agreement, AMA will be responsible for promoting the 6th Remittance & MobileMoney Expo event taking place on Feb 2-3 in Lagos, Nigeria. The expo is the leading continental event focused on mobile financial services. AMA will engage the main print, broadcast and online media of the continent, key stakeholders through the global aggregators and their strategic partners AllAfrica.com and Africa.com.
“For a few years now, we have worked closely with the champions of financial inclusion on the continent from the Better than Cash Alliance to MasterCard and Barclays Africa. This partnership with MobileMoney Africa will strengthen our goal to push financial inclusion as the centre of economic empowerment”, said Eloïne Barry, CEO of AMA.
The MobileMoney Expo addresses the emerging digital financial ecosystem in Africa covering regulation, technology, and innovation from the supply and demand sides of the value chain, covering key actors within the African continent.
“AMA has been pivotal in shaping the Pan African news agenda through their innovative and flawless approach to content dissemination. This alliance will help us push our content outside our own platform, to the audience that matters” said Emmanuel Okoegwale, Principal associate, MobileMoney Africa.
According to the African Development Bank, less than one adult out of four in Africa have access to an account at a formal financial institution. Broadening access to financial services will mobilize greater household savings, marshal capital for investment, expand the class of entrepreneurs, and enable more people to invest in their futures and the future of their families. Financial inclusion is therefore critical to ensuring that the African economic growth is equitable and sustained.
Distributed by African Media Agency (AMA).
Julius Odera Omondi